Being two of the biggest and most respected names in poker, it's of little surprise to see such a deal come to be. In accordance to the deal, Full Tilt Poker receives title sponsorship and exclusive rights to all educational gaming in-show advertising. The deal is for the duration of the seveth season, a total of 26 episodes.

"We are delighted to be in partnership with FullTiltPoker.net(TM) and bring together two very strong brands with proven global reach and a loyal network of poker fans," said WPTE founder and CEO Steve Lipscomb.

"With WPT's incredible brand value and TV distribution through FSN coupled with Full Tilt Poker's massive online following, this partnership opens more channels to reach new fans and continue feeding the appetite for new poker content."

Full Tilt Poker is one of the leading online poker rooms, partially in thanks to its high-profile professional team including: Chris Ferguson, Phil Ivey, Howard Lederer, Jennifer Harman, Erick Lindgren, Erik Seidel, Andy Bloch, Phil Gordon, John Juanda, Mike Matusow, Gus Hansen, Allen Cunningham, and Patrik Antonius.

Collectively, Team Full Tilt has won 10 WPT titles, 35 World Series of Poker bracelets and over $80 million in career tournament earnings.